Goddess Fit Athletic Wear

In our latest Shop feature, we’re excited to bring you a first for Jefferson City, a locally based clothing line! As the latest piece in her ever-growing empire, Angela Bax brings us Goddess Fit, and we will never be the same!  

 Photography by Lindsey Pantaleo

Photography by Lindsey Pantaleo

Through her work with clients striving for large weight loss and fitness goals something she kept hearing over and over again was, “There are no clothes for my size that make me feel confident, feminine, and sexy.” “I’m losing weight, and I’m happy about that, but I can’t afford to buy new gear every time I go down a size.” and “I want Lululemon on a Target budget!” 

I want Lululemon on a Target budget!
— Angela Bax

She saw a hole, a need, in our community that wasn’t being met, and in typical Angela fashion, she set out to fill it herself.  Enter Goddess Fit, a fitness clothing brand for all sizes, shapes, AND budgets! Based right here in Jeff City!

From day one Goddess Fit was a family, and a community, business.  Angela’s dad has been her silent rock and cheerleader, her sister in law designed her logo, her brother is her business manager, her mom sews the labels on each piece, she held focus groups with women from the community to hear their needs, she worked with other local (female!) business owners to source her product, and when the day came, it was her mom that sewed in all the tags.

As the women of jeffcityblog.com, we’re excited to show you the confidence Goddess Fit gives us to show off our curves both in and out of the gym.

 Photography by Lindsey Pantaleo

Photography by Lindsey Pantaleo

“I like the cut outs in these pants! They’re so cute and make them the perfect transition piece from summer to fall. The stretch in this shirt is perfect!” – Missy Creed 

 Photography by Lindsey Pantaleo

Photography by Lindsey Pantaleo

“I like the bottom of these pants, and the back cut out of this tank top. These details add an element of surprise, and make sure the clothes aren’t too constricting.” - Sarah Bohl

 Photography by Lindsey Pantaleo

Photography by Lindsey Pantaleo

“These pants hold me in and this hoodie is so cozy! I can’t wait to throw it on after my practice and curl up with a cup of coffee this fall.” – Sydney Turner 

Now that you’ve seen the clothes, let’s hear a little more from Angela about Goddess Fit. 

Why the name Goddess Fit? 
It took me quite some time to come up with a name that exudes beautiful woman, strong, feminine, heart. I wanted something that celebrated every stage of a woman’s life. Who doesn’t want to feel like a goddess? Whether your clothes just fit well, or whether you feel fit. For me, Goddess Fit encompasses all of that.

What about Jefferson City makes it the right fit for Goddess Fit?
Small town simplicity. There’s no façade, it’s not super showy, but it’s classic. My looks are timeless just like this city.

What’s your number one Jefferson City fitness activity to recommend to out of towners? Biking? Running the Capitol steps? Downtown fitness mile?
Taking a bike ride across the bridge!

Which is your favorite piece from this first collection?
Our classic t-shirt, The Butter T. It’s soft like butt-uh. It literally feels like I’m not wearing a shirt.

 Photography by Lindsey Pantaleo

Photography by Lindsey Pantaleo

Where do you see Goddess Fit in 5 years? 
I’m trying to build this legacy of women having every resource they can in their life journey, and of course that means being healthy.  I want Goddess Fit to become a trusted source for Jefferson City women to go to. I’d like to develop different tiers and branches of the brand as community demand develops. What I really want is for Goddess Fit to be known, to become a household name in Jefferson City and beyond! 

As you’ll see, nothing in the Goddess Fit collection is priced over $40, and most items are under $20.  So, if you find yourself in Jefferson City without clothes for your workout, stop by Studio573, or Fine Mess Boutique, to find yourself an outfit and get your sweat on! That goes for Jefferson City natives as well. Angela is offering a 10% discount to anyone who mentions Jeff City Blog at the time of their purchase! 

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Sydney Turner

Social Media Marketer and professional High Street people watcher. If there’s one thing I know for sure it’s that I’ll never be done learning. You achieve what you believe. Soul Blazer. Avid reader. Essential oiler for 15 years. Lover of 70’s Folk Rock. If I could meet any American President living or dead it would be Teddy Roosevelt. Hands down. Truman would come as a close second ;). Writing is my therapy. Enjoys a cup of strong coffee (or whiskey). Graduate of JCHS and Stephens College. In a previous life I was an actor in New York City; I came home to find balance.